Annual Report & Accounts 2013
Severstal Annual Report 2013 Home > Strategy > Case 4 – A reliable supplier to automotive industry
 

Case 4 – A reliable supplier to automotive industry

Being close to customers and matching their requirements is the key priority for us. We have launched steel service centres near to automotive producers in St. Petersburg and to the Kaluga automotive clusters and managed to improve quality of our steel to meet their technological needs. We now hold a leading position as a reliable supplier for the automotive industry. We believe that localisation of foreign automotive producers will grow, and we focus on this sector.

Severstal’s share in automotive segment (Russia), %

Share of sales via Severstal’s service centers to the automotive segment, %

Severstal is currently participating in the following companies that serve leading automotive producers located in Russia:

  • “Gestamp-Severstal-Kaluga” – stamping plant
  • “Gestamp-Severstal-Vsevolozhsk” – stamping plant
  • “Severstal-Gonvarri-Kaluga” – steel service center
  • “Severstal-S MC -Vsevolozhsk” – steel service center, JV with Mitsui (launched in 2014)

CEO statement

Our strategic goal remains the same: we aim to be a leader in value creation. In the current volatile and challenging market environment, this means the ability to generate solid positive free cash flow throughout the market cycle.

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Chairman statement

Since listing we have been committed to the highest standards of corporate Governance and aim for full compliance with the UK Corporate Governance Code.

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COO statement

We have three simple operational priorities: to have low-cost production across all of our operations at all times; to increase our share of high-margin products; and to ensure that all our assets have low CAPEX requirements.

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CFO statement

Reflecting the confidence in the outlook and the financial strength of the company, the Board of Directors has recommended a dividend payment of 3.83 roubles per share and per GDR (approximately US$0.11) for the 12 months ended 31 December 2013.

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