In 2009, OAO Severstal developed its mission, vision and values. This important initiative, which is fully supported by the Board of Directors, lays the foundation for Severstal to become one of the world's leaders in the steel industry.

We aim to create value through vertical integration and a relentless pursuit of excellence.

We want to be leaders in manufacturing high demand products globally for the construction, power industry, transportation, industrial equipment and consumer goods sectors.

For us, leadership in value creation means constantly striving to achieve better results and consistently exceeding customer expectations.

It is about using our knowledge, experience and expertise for the development and sustainable growth of the company. We strive to meet the goals and needs of all stakeholders, including shareholders, clients, employees, business partners and the communities in which we operate.

Our vision

Severstal is an international vertically integrated steel and mining company. We aspire to become a leader in value creation through the following attributes:

Excellence

Aspiring to excellence will enable us to be more effective than our competitors. We will develop Severstal’s business system to increase our competitive advantages.

The quality of our processes and their execution, will become the key differentiator between Severstal and our competitors. Currently our focus is on improving customer satisfaction and improving business processes such as: customer care, business standards, cultural transformation, continuous improvement, market foresight, industrial safety, technology development, management of investment projects and strategic planning.

People

People are the driving force of our success. Professional and dedicated people, united by a strong corporate culture and shared values, enable us to achieve excellence together.

Unity

Our unity is based on shared values, goals, business standards and principles of work. We are a united company, benefiting from synergies throughout our divisions. We respect and welcome initiatives and entrepreneurship which support the achievement of our corporate goals and facilitate the development of a united company.

To become a global leader in integrated steel production, we aim to balance a centralised approach with local initiatives in developing our processes.

Our values

Safety

We create and maintain safe working conditions to safeguard our teams’ health and safety. We aspire to prevent environmental pollution and to promot the efficient use and conservation of energy and natural resources. Nothing can justify a violation of industrial safety rules or behaviour that neglects our health and well being.

Customer care

Our company operates to satisfy the needs of our customers. We assess their needs carefully in order to react efficiently and develop for them and with them. We achieve this by building new operations, launching new products, improving our technology and services and making our business processes more efficient.

Efficiency and agility

‘Doing the right thing in the right way’ is a key principle that guides our work. We aspire to achieve the best results by prioritising timely innovation and being rigorous in optimising our resources.

Respect to employees

We create and appreciate the atmosphere of mutual respect amongst our employees. We aim to become the employer of choice by providing good working conditions, making fair appraisals of employee performance and providing the potential for self fulfilment and career development.

Teamwork

Through teamwork, we can achieve more together. Our actions are based on trust, responsibility and decisions which we reach together by using the potential and professionalism of all members of our team. Our shared company vision and goals will lead to lasting success.

Mission, vision and values are critical to any company’s success. They unite our actions towards shared goals and objectives, educate us about our corporate culture, and inspire and involve us in the business process.

Severstal is made valuable by what people can achieve together.